Google Analytics Fundamentals

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Welcome to basic analytics 2.

Please watch intro video

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Course Content

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Part 1

Understanding User Behaviour 6 Topics | 2 Quizzes Sample Lesson

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Top Pages and best content

Reporting on user interactions with events

Analysis of Landing Pages

Viewing detailed user behaviour

In-Page analytics

Basic Analytics Final Quiz

Part 2

Key reports to understand your Primary Traffic Sources 4 Topics

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Organic search traffic

Paid search traffic

Referral traffic

Measuring content sharing using social interaction tracking

Part 3

Campaign Tracking 2 Topics

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Using tracking links via Google’s URL Builder

Shortening the Links

Part 4

Primary Ways to Filter Results in Analytics 2 Topics

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Customising your own segments

Implementing filtering by excluding results altogether

Part 5

Tracking Conversions: Goals & Funnel 2 Topics

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Clarifying which metrics to monitor

Setting up Goals & Funnels

Part 6

Core Skills and Concepts 7 Topics

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Developing a measurement model for your website

What the primary metrics mean

Types of reports and graphs

Using shortcuts, exporting data and emailing charts

An introduction to developing dashboards

Using secondary dimensions to further analyse results

Using built-in system segments